To help people achieve their dreams...
To earn a return on equity (ROE) sufficient to attract and retain capital to enable us to:
- Be the choice for financial solutions in the markets we serve;
- Cultivate a dynamic working environment that encourages teamwork, life-long learning, and a sense of pride and personal fulfillment;
- Contribute to the advancement of the communities we serve through our time, talents, and resources; and
- Continually seek to enhance and reward the investment of all stakeholders, including our shareholders, employees, and business partners.
- Integrity – We will do what we say we will do with the utmost in honesty, confidentiality, and respect - both professionally and personally.
- Convenience – We will deliver the financial services our customers want, when they want them, and in the ways they want them delivered.
- Quality – We will deliver a distinctive brand of support unmatched in the markets we serve. We will always exceed what our customers expect.
- Teamwork – We believe that our success depends on contributions and involvement by everyone. Once a decision is made we draw together and support it 100%.
- Flexibility – We understand that change and innovation are vital to our future success. We eagerly anticipate daily challenges and the opportunities they represent. Better ways of doing things are discovered every day and we will recognize those better ways...and even create a few ourselves.
- Stewardship – We possess a genuine passion for the social and civic needs of our communities and are dedicated to community involvement.